My Blog
Why 10DLC is Critical to Your Text Marketing
In March of 2022, carriers started preventing spammers from taking advantage texting by having businesses verify the use cases they are texting for. 10DLC is meant to keep text messaging a quality channel you and your audience can interact through. To comply, you need...
How the work from anywhere movement is affecting B2B contact
In a car, at a coffee shop, even a bar....let's face it work from anywhere is here to stay. Companies have learned they can cut the expensive overhead costs of having employees work from an office building. I read somewhere that Downtown San Francisco commercial real...
What is Peer to Peer (P2P) Texting?
Peer-to-peer texting is a powerful way for businesses to connect with decision makers quickly and directly. By using peer-to-peer texting, businesses can send customized messages to large groups of recipients in an efficient and cost effective manner. Whether you’re a...
How STIR/SHAKEN works
Criminals and unscrupulous robocallers have been able to change or "spoof" the caller ID of their calls in order to deceive the called party. This deception can be as simple as changing the calling number so it appears it's coming from someone local. The FCC has been...